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avatar for Chad Bennett

Chad Bennett

Populus Brands
Founder and CEO

Chad Bennett is founder and CEO of Populus Brands, an innovative brand-building company that drives franchise growth, incremental revenue and consumer engagement for clients.  The company forms strategic partnerships between content creators, sponsors, licensors, manufacturers, retailers and marketers to build lifestyle and entertainment brands derived from and driven by show content. Bennett has produced more than 650 hours of network and cable programming, developed and launched more than 1000 product skus and brand extensions, driving more than $500 million in consumer spend, and sold in and executed hundreds of integrations and marketing extensions driving millions in revenue and billions of marketing impressions. Prior to launching Populus Brands in February 2012, Bennett served as Vice President of Brand Development at Reveille where he built the brand development department from the ground up, changing the landscape of the business around reality programming. He was tasked with continuing to redefine and drive new paradigms around reality and digital content by establishing and proving new revenue streams and business models. He leveraged show content to drive deeper financial and emotional investment from the audience to maximize larger business opportunities through strategic integration, licensing, interactive marketing and key partnerships/relationships.
 

My Speakers Sessions

Tuesday, September 11
 

4:30pm