Bruce Gersh co-founded FishBowl Worldwide Media with Vin Di Bona in January 2010 and serves as President and CEO, responsible for setting and executing the company’s vision.  Prior to joining FishBowl, Gersh was Senior Vice President, Strategy and Operations, Intellectual Property at the William Morris Agency where he worked with clients to help develop new and innovative business opportunities. His efforts included developing a branded cable channel with Hasbro in partnership with Discovery to creating new business opportunities for some of WMA's high profile clients including J.J. Abrams (Star Trek, Lost), Steve Oedekerk (Jimmy Neutron) and Jon Chu (Step Up).  Gersh spent eight years at Disney/ABC, most recently as SVP Business Development, Disney-ABC Television Group.  In this capacity, he was responsible for all traditional and digital media business development programs across ABC Daytime, ABC prime time, ABC Studios, ABC News, Soapnet and ABC Family. Gersh was charged with the development and management of new business initiatives, spanning merchandise licensing, book publishing, music soundtracks, home video, e-commerce, and product placement for hit prime time series Lost, Desperate Housewives, Grey's Anatomy and Ugly Betty, which spawned successful product lines ranging from DVDs and soundtracks to apparel and computer video games.  As part of the Disney-ABC Television Group's Digital Media team, he also managed ABC Entertainment's digital media efforts, including web-based, mobile and broadband platforms.