Barb Westfield is a managing partner of Populus Brands, an innovative brand-building company that forms strategic partnerships between content creators, talent, sponsors, licensors, manufacturers, retailers and marketers to build lifestyle and entertainment brands.  Westfield has created and launched thousands of consumer products that have generated billions of dollars in gross revenues and has built brands that have become household names from The George Forman Grill to Wolfgang Puck to HoMedics. Her work with Wolfgang, Foreman, Linda Evans, Hulk Hogan as well as chefs Michael Chiarello and Ming Tsai showed her that focused efforts with a high level, multi-channel strategy was the only way to maximize both the brand, product and financial results. She uses her broadcast journalism background to dive into the sizzle, buzz and facts about products, creating positioning and campaigns with massive results. In addition, she has been on air talent for a number of direct response campaigns in addition to QVC where she is an approved guest host. Her unprecedented background provides Populus Brands with a set of interdisciplinary skills unique in the industry.