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Tuesday, September 11 • 2:00pm - 3:00pm
No Sale? No Problem!

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No broadcast sale?  No theatrical advance?  No digital sales? Hear about alternative distribution that will blow your mind.  Two approaches to distribution that utilize marketing to enthusiastic audiences for extended periods.  This is the long tail approach to indie-distribution.

Moderated by Kirt Eftekhar

avatar for Stephen Auerbach

Stephen Auerbach

Stephen Auerbach is the Producer, Director, Editor, and Marketing Department for the successful indie documentary Bicycle Dreams.  By saying “no” to just about every opportunity presented to him by outside companies (digital, VOD, cable, etc), Auerbach has been able to create... Read More →
avatar for Kirt Eftekhar

Kirt Eftekhar

Co-Founder, Area23a
Kirt Eftekhar is co-founder of Area23a, a bi-coastal, independently owned “event” based U.S. theatrical distribution company.  The company focuses on event driven films, providing value-added distribution through alternative ways to reach audiences across the country, releasing... Read More →
avatar for Steve Michelson

Steve Michelson

Executive Producer, Specialty Studios
Steve  Michelson is the Executive Producer for Specialty Studios and the Video Project. The company is celebrating it 28th year in 2012 and focuses on films about the Environment, Social Justice and Sustainability.  He has functioned as the Executive Producer on many award-winning... Read More →

Tuesday September 11, 2012 2:00pm - 3:00pm PDT
Theater 12