Transmedia, or multi-platform interactive storytelling, has become a big buzzword in the entertainment industry over the last couple of years. As the digital and social media experience continues to evolve, today’s audience no longer just consumes media passively, but now desires media and story experiences available to them on a number of devices and formats. Hear from the latest industry insiders as to what part transmedia plays in the larger digital puzzle.
Moderated by David Bloom.
